A video by a British-Nigerian content creator has gone viral after she discovered cans of MILO secured inside individual metal cages at a Tesco supermarket in the United Kingdom.
Image credit: sassy_funke (Instagram)
In her Instagram post, the YouTuber expressed surprise upon finding a 400g tin of MILO Chocolate Drink Powder priced at £6.90 which is approximately RM37. The item was displayed in a transparent security box, typically used for high-value or frequently stolen goods.
“Londoners please explain this. Why is MILO in prison in Tesco and £7 on top?” she wrote humorously, referencing how MILO is a common and affordable drink in places like Nigeria’s Balogun Market.
From everyday beverage to luxury item
The sight of MILO being treated as a high-priced import abroad has drawn light-hearted reactions from many Malaysians and other netizens. Often regarded as an essential part of childhood breakfasts, MILO holds nostalgic and cultural value across Asia.
Image credit: sassy_funke (Instagram)
Its unexpected appearance as a “secured” and costly product in the UK has amused many online users, who commented on how the drink once seen as an everyday staple has now achieved “premium” status overseas.
Public response
The video has since garnered significant attention on social media, with users sharing mixed reactions ranging from surprise to amusement over the beloved drink’s newfound image.
“Why is Milo in prison?”
“Come to Malaysia — you’ll find Milo everywhere.”
“Someone’s eating it in the store, I guess.”
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