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Thailand’s food and beverage industry is undergoing a major upheaval following amendments to the Alcohol Control Act, which took effect on November 8.
The revised law updates the 2008 Act to better align with modern, digital-age sales practices while aiming to balance social responsibility with economic progress.
However, the amendments have sparked widespread public backlash, as they introduce direct penalties for consumers who drink during restricted hours – a significant legal shift that has left many in the hospitality sector frustrated and confused.
At the heart of the controversy is Section 32, which bans individuals from consuming alcohol at licensed premises or commercial venues during prohibited hours. Offenders may face fines of up to 10,000 baht (RM1,270) under Section 37/1.
Law enforcement now extended to buyers
Previously, the law primarily targeted sellers, prohibiting them from serving alcohol to minors or intoxicated individuals. The new amendment, however, transfers legal accountability to customers – marking the first time in Thailand that drinking behaviour itself is directly regulated.
No alcohol consumption between 12am – 11am and 2pm – 5pm
Currently, alcohol consumption is banned from midnight to 11am and again from 2pm to 5pm.
In practice, this means that even if a customer purchases drinks before midnight but continues drinking afterward, they are deemed to have violated the law and may be fined.
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Source: The Straits Times
