A newly opened café in Kuching is making waves online after a video showing its staff racing customers for free drinks went viral on social media.
Café in Kuching gets customers to race their staff
The café, which has been operating for just one week, introduced the friendly sprint challenge as a creative way to promote the business and showcase the team’s sporting spirit.
A sporty twist to café promotion
Speaking to Wah Piang, the cafe shared that the race challenge was introduced not only as a marketing strategy but also to showcase the fun and sporting spirit of their team.
In the now viral video, several returning customers took part in the friendly competition. Laughter and cheers filled the scene as staff members sprinted alongside customers, turning a regular café visit into an unforgettable experience.
Customers who managed to beat the staff were rewarded with free drinks.
Viral impact brings more foot traffic
Following the video’s circulation on social media platforms, the café began seeing a noticeable increase in customers. Many were curious to witness or even participate in the race challenge themselves.
When asked whether the race challenge would continue in the future, the café confirmed that the initiative is here to stay.
With its creative marketing approach and energetic team, the Kuching-based café is proving that sometimes, all it takes to stand out is a little speed and a lot of sporting spirit.
Café Details
📍 Address: Lorong Lee Ling &, Q309, Lee Ling Commercial Centre, 93050 Kuching, Sarawak, Malaysia
🕒 Operating Hours: Monday to Sunday 6am-5pm
📱 TikTok: @kafejomngopi
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