Ahead of the 2026 World Cup, Norwegian star Erling Haaland has taken center stage as the global ambassador for WALOVI, the international brand of the popular Chinese herbal drink Wang Lao Ji.
The timing couldn’t be better. Ahead of the 2026 World Cup, Haaland’s growing fanbase, especially in Asia, is being introduced to the brand in style. The campaign mirrors other high-profile football partnerships, like Cristiano Ronaldo’s surprise collaboration with Shopee, showing that top athletes are now key players in global marketing.
Surprising fans by delivering several lines in Mandarin. In one of the videos, Haaland is placed in a series of unusual and humorous scenarios, including enjoying a drink in everyday and exaggerated settings, all set to a remix of his signature theme based on “Moskau” by German pop group Dschinghis Khan.
Whether on the pitch, at a barbecue breathing fire for comedic effect, or watching a match with friends, the campaign humorously positions WALOVI as the go-to drink for every situation.
No AI, just Haaland
The Manchester City striker brings his trademark energy and playful sense of humor to the campaign, delighting fans worldwide. The advertisement quickly went viral online, with many joking that Haaland’s performance looked almost too good to be real, but it was indeed all him.
Follow Wah Piang for more.
