Apple just pulled the curtains back on the newest iPhone series, calling them the most powerful iPhones to date. Backed by the new A19 Pro chip and a totally revamped design, these devices promise better performance, more battery life, and some serious camera upgrades, all while looking sleek in new colors.
A glance into the newest models
Image credits: Apple
When Apple rolled out the iPhone 16 lineup last year, fans had four models to choose from, the standard iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max. The big talking points then were the A18 chip, Dynamic Island across the lineup, and modest camera tweaks.
Fast forward to the iPhone 17 drop, and Apple has gone all-in on the Pro models. This year’s spotlight is firmly on the iPhone 17 Pro and Pro Max, which ditch incremental updates for a bold redesign, a new A19 Pro chip with vapor chamber cooling, and the longest-ever zoom lens on an iPhone. However, fans can still choose from other models like iPhone 17 and iPhone Air.
Image credits: Apple
The newest kid in town: iPhone 17
The iPhone 17 is a sleek and powerful smartphone featuring a 6.3-inch Super Retina XDR display with ProMotion for smooth visuals. The phones will be available in 4 colours which are: Lavender, Sage, Mist Blue, White, and Black. Clearly, the iPhone 17 combines performance and style in a compact form factor.
Image credits: Apple
Camera System:
- 48MP Dual Fusion rear camera system
- 24MP and 48MP super-high-resolution photos
- Next-generation portraits with Focus and Depth Control
- Macro photography
- Dolby Vision up to 4K at 60 fps
- Latest-generation Photographic Styles
- 18MP Center Stage front camera
- Tap to zoom and rotate
- Center Stage for photos
- Ultra-stabilized video
- Dual Capture
- Center Stage for video calls
Image credits: Apple
Performance & Battery:
- A19 chip
- All-day battery life
- Powers everything you love about iPhone
- Fast charge up to 50% in 20 minutes
- Requires a 20W adapter or higher
Software & Intelligence:
- iOS 26
- New look with even more magic
- Apple Intelligence
- Effortlessly helpful features — from image creation to Live Translation
- Available in selected languages
What is iPhone Air?
The iPhone Air is Apple’s lightest and thinnest iPhone yet, built with a premium titanium frame and Ceramic Shield on the front and back. Its 6.5-inch Super Retina XDR display features ProMotion and Always-On technology, while Dynamic Island enhances notifications and interactions. The iPhone Air comes in four sleek finishes, Sky Blue, Light Gold, Cloud White, and Space Black.
Image credits: Apple
Performance:
- A19 Pro chip with 6-core CPU, 5-core GPU
- Hardware-accelerated graphics & up to 27 hours video playback
- Fast charging: 50% in 30 mins with 20W+ adapter
Camera System:
- 48MP Fusion main camera, 12MP telephoto lens
- 18MP Center Stage front camera
- 4K Dolby Vision video recording
- AI-powered features for selfies & videos
Connectivity:
- 5G, Wi‑Fi 7, Bluetooth 6, Thread
- Dual eSIM support
- USB-C for charging and data
Image credits: Apple
Software & Intelligence:
- iOS 26 with Liquid Glass design
- Apple Intelligence: Visual Intelligence, Live Translation, Writing Tools
- Call Screening, Hold Assist, and interactive polls in Messages
Safety & Security:
- Emergency SOS & Crash Detection
- Face ID via TrueDepth camera
What’s New in iPhone 17 Pro Series
Dive deeper into the key updates for the new series:
- All-new design: Aerospace-grade aluminum unibody with a forged “plateau” back that makes room for a bigger battery.
- Vapor chamber cooling: Built-in thermal system to keep things cooler for gaming and heavy use.
- Battery life: iPhone 17 Pro Max now has the best battery life ever on an iPhone.
- Three 48MP Fusion cameras: Main, Ultra Wide, and a brand-new Telephoto with up to 8x optical zoom (200mm) — the longest ever on iPhone.
- New front camera: 18MP Center Stage camera that adapts for group selfies and can record front + back video at the same time.
- Display upgrades: Up to 3000 nits brightness outdoors, Ceramic Shield 2 on both front and back for better durability, and ProMotion 120Hz.
- A19 Pro chip: 40% better sustained performance vs iPhone 16 Pro, with upgraded GPU + Neural Engine for gaming and Apple Intelligence.
- Storage options: iPhone 17 Pro goes up to 1TB, while the Pro Max goes all the way to 2TB.
- Colors: Deep blue, cosmic orange, and silver.
Image credits: Apple
iPhone 17 Pro vs Pro Max
- iPhone 17 Pro:
- 6.3-inch display
- Up to 31 hours of video playback
- Storage options: 256GB, 512GB, 1TB
- iPhone 17 Pro Max:
- 6.9-inch display
- Up to 37 hours of video playback
- Storage options: 256GB, 512GB, 1TB, 2TB
Image credits: Apple
Shared Features
- New heat-forged aluminum unibody for durability, performance, and extra room for larger batteries.
- Best-ever iPhone battery life (especially on the 17 Pro Max).
- 48MP Pro Fusion camera system with three rear cameras, including Apple’s longest-ever telephoto lens (8x optical zoom) and a next-gen tetraprism design.
- All-new Center Stage front camera with a square sensor that allows zooming, rotating, and more flexible selfies/videos.
- Runs on iOS 26 with Liquid Glass, giving the system a refreshed, more expressive look.
- Powered by Apple Intelligence, featuring Writing Tools, visual intelligence, and smarter everyday assistance.
Release Dates, Pre-Orders & Pricing
- Pre-orders open: Friday, September 12, 2025 (8 pm MYT)
- Availability (63+ countries including U.S., UK, Canada, Australia, Germany, France, India, China, Japan, Singapore, Malaysia, South Korea, Thailand, UAE, Vietnam, and more): Friday, September 19, 2025
- Second wave of countries: Friday, September 26, 2025
iPhone 17
- 256GB: RM3,999
- 512GB: RM4,999
iPhone Air
- 256GB: RM4,999
- 512GB: RM5,999
- 1TB: RM6,999
iPhone 17 Pro
- 256GB: RM5,499
- 512GB: RM6,499
- 1TB: RM7,499
iPhone 17 Pro Max
- 256GB: RM5,999
- 512GB: RM6,999
- 1TB: RM7,999
- 2TB: RM9,999
To pre-order, you can visit Apple here.
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